All About Search Engine Optimization - SEO 2018
You have a great idea of building your own website but don't know anything about SEO?
You must know about SEO in order to bring your website on top of any search engine. Here we will be learning all about SEO and all that software and sites that help to increase traffic and friends here we are talking about not just traffic but tons of traffic by utilizing all free sites and social media sites. We will be discussing all in details and you can even share any of your ideas in the comments below if you think your idea is better or you can even welcome to share any new information on this page.
What SEO stands for?
SEO Stands for Search Engine Optimization.
What does it do?
Imagine yourself a librarian and people/students reach out to you asking for books by giving you keywords or phrases and it is your job now to give them what they looking for.
This is what our Google, Bing, Yahoo, etc. search engines do (Check out Top 10 search engines that work really well, here). Here Search engines are like librarians who scans all the websites including each and every word present and when you ask for anything by providing keywords or phrase it immediately scans all the websites in the background and gives you the result that includes of below criteria:
1. The maximum number of availability of the keyword given. This keyword search can be of three different types and you should master all of it.
a) Head - One-word phrase - the example you have given search with the keyword "shoes". Now the search engine will give you result in that contains all the shoes and without filtering or knowing what kind of shoes you looking for including either gender shoes.
b) Body - the two-three-word phrase - the example here is supposed you have given a bit clarity here asking the search engine to provide you "men's shoes" and now the search engine will find the results that are related to "men's shoes" only and gives you better result each time.
c) Long Tail - More Descriptive phrase - Here you are more descriptive and providing clarity in your search by giving "red Nike men's running shoes" and now the search engine has better clarity and gives you result that is more likely workable for you instead of some random results where you need to spend more time to reach your goal.
There are tools websites to help you in identifying the right keyword for your website that you building and trust me guys this can be a deal breaker. Click here to know the top 10 Free Keyword Identifier / Searcher Tools available for free to help you plan better your new website
Remember how we spoke about SEO with an example of a librarian, now think of Google, Bing or any other search engines as librarian of the internet, their system collects every information on the web available. So, they can find exactly what you are looking for and provide with the result that they are looking for. Every search engine has a secret recipe called Algorithm for turning all that information into the result that you looking for. Now if you own a website then search result matters, when your page has higher rankings they help more people finds you. The key to higher rankings is making sure your website has the ingredients search engine need for their recipes. This is called Search Engine Optimization or SEO as it turns out most of the big ingredients are known. Let's take a look at the ingredients that our website should have.
- Words Matters
- Titles Matters
- Links Matters
- Words in Link Matters
- Reputation
These are just basics and recipes are defined and changed all the time. A good SEO is about making sure your website has great content that supported by ingredients that search engine needs for their recipes.
More SEO Guide & Books
Another excellent guide is Google's "Search Engine Optimization Starter Guide". This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You will find it here.
Do you have experience with the information provided above?
You have any other better suggestion to educate here. Share your feedback in the comment section below.
Comments
Post a Comment